Journal of Chengdu Sport University ›› 2020, Vol. 46 ›› Issue (2): 62-69.doi: 10.15942/j.jcsu.2020.02.011
• SPORTS SOCIAL SCIENCE • Previous Articles Next Articles
WANG Yalun1,2, LIU Yang1, WU Jue3
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Abstract: In the spring of2020, COVID-19 has being spread in China with a high speed, which made a dramatic negative influence on livelihood and economy in China. By comparing the situation during SARS in 2003, the study, using questionnaires and interviews on part of chairmen of sports industry, predicted that COVID-19 wouldhave more profoundnegative influence on sports industry, especially, economy with respect to sports service than SARS. In the short term, the revenue of sports companies is predicted to decline greatly in the first quarter and the half year of 2020. The reasons are postponing time back to work after lunar new year, decline of the rate of employees backing to work, suspendingin manufactures and sports service,restricts on exporting of OEM sports products and so on. Problems in cash flow would make a dramatic influence for sports service concerning companies. Right after the control of COVID-19, potential explosive increase in sports need and sports consumption would promote the recovery of sports industry. The duration of conoavirus explosion and bailout policies would affect the degree of the influence. In the long term, high quality development-trend of sports industry won’t be changed, optimization and reorganization would be speed up and traditional composition would be changed in sports industry field. As for sports companies, the pace of upgrade and reconstruction,digital management, and innovation on sports products and service would be promoted.
Key words: COVID-19, SARS, Sports Industry, Economy of Sports Service
CLC Number:
G80-05
WANG Yalun, LIU Yang, WU Jue. Predictive Study on COVID-19 Effects of Sports Industry[J]. Journal of Chengdu Sport University, 2020, 46(2): 62-69.
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URL: https://cdtyxb.cdsu.edu.cn/EN/10.15942/j.jcsu.2020.02.011
https://cdtyxb.cdsu.edu.cn/EN/Y2020/V46/I2/62