中国健身俱乐部产业链条、盈利模式及优化策略研究

doi:10.15942/j.jcsu.2023.05.007

Abstract

Abstract: Using the methods of literature review and logical analysis, this present article examines the development of China’s fitness club industry, and analyzes its industrial chain, profit model, the impact of Covid-19 and the development strategy in the post-epidemic era. The study concludes that: the development of China’s fitness club industry has undergone four stages: incubation, development, maturity and innovation, and has gradually formed a unique industrial chain and profit model; new trends of “online fitness services, cloud fitness activities or competitions, and e-commerce” have occurred as a result of Covid-19, and these new trends will continue to influence the industry chain and profit model of fitness clubs in the post-epidemic era. These new trends will continue to affect the industry chain and profit model of fitness clubs in the post-epidemic era. The article is concluded with some important development initiatives which include: gradually promoting the digital transformation of fitness industry and the construction of platforms, building an online fitness service regulatory system, and strengthening the cultivation of digital innovation talents in the fitness field.

Key words: fitness club, industry chain, profit model, COVID-19

CLC Number:

G80-052

ZHOU Chaoqun. Fitness Club in China: Industry Chain, Profit Model and Optimization Strategy[J]. Journal of Chengdu Sport University, 2023, 49(5): 55-61.

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Fitness Club in China: Industry Chain, Profit Model and Optimization Strategy

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