主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

Journal of Chengdu Sport University ›› 2023, Vol. 49 ›› Issue (3): 42-48.doi: 10.15942/j.jcsu.2023.03.007

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Practical Exploration, Realistic Dilemma and Countermeasures of AIoT Enabling Sports and Fitness Industry

ZHU Zhehui1,2, MOU Linlin1,2, DAI Jiafan1, SHEN Keyin1,2, CAI Binyao1   

  1. 1. School of Economics & Management, Wuhan Sports University, Wuhan Hubei 430079;
    2. Hubei Sports Industry Research Center, Wuhan Hubei 430079
  • Received:2022-03-17 Revised:2022-12-23 Published:2023-07-04

Abstract: Using the methods of case study, the study explores the value orientation of AIoT technology in sports and fitness industry, and constructs a three-dimensional and interactive AI platform of sports and fitness to analyze the realistic dilemma of AIoT enabling digital and intelligent process in the sports and fitness industry and puts forward the corresponding countermeasures. The study concludes that it is necessary to eliminate technical bottlenecks, coordination dilemmas between main bodies, weak risk prevention, insufficient market stock and insufficient supply of talents; to strengthen government’s overall planning to improve the construction of standard systems; to create a safe and stable business environment by complementing the two wings of technology and industry; to strengthen the iteration and upgrading of new infrastructure to realize the interconnection and symbiosis of the sports and fitness industry; to strengthen the research and development of intelligent products to improve the service level of the sports and fitness industry; to improve the cultivation of new technical talents and broaden the financing channels of sports and fitness enterprises.

Key words: sports industry, AIoT, sports and fitness industry, technology-driven function, AI fitness agent

CLC Number: