社交媒体促进青少年体育行为的影响机制——基于混合方法的研究

doi:10.15942/j.jcsu.2024.04.00

成都体育学院学报 ›› 2024, Vol. 50 ›› Issue (5): 109-120.doi: 10.15942/j.jcsu.2024.04.00

社交媒体促进青少年体育行为的影响机制——基于混合方法的研究

孙浩^1,2, 蔡宜静³, 阎晋虎¹, 于晓梅¹, 曹苏方⁴, 张业安⁴

1.上海体育大学经济管理学院,上海 200438;
2.安徽财贸职业学院文化创意学院,安徽合肥 231299;
3.南昌大学新闻与传播学院,江西南昌 330031;
4.上海体育大学新闻与传播学院,上海 200438

收稿日期:2023-10-11 修回日期:2024-07-11 出版日期:2024-09-15 发布日期:2024-10-11
通讯作者: 张业安,教授,博士,博士研究生导师,研究方向:体育健康传播;E-mail:124389652@qq.com。
作者简介:孙浩,讲师,博士研究生,研究方向:体育健康传播;E-mail:sundaxia@126.com。
基金资助:
国家社会科学基金一般项目“5G时代青少年体育行为促进的‘微传播'模式与效果研究”(21BTY034);教育部人文社会科学研究青年基金项目“社交媒体促进青少年体育行为的传播机制与效果评估研究”(22YJCZH155);2022年度安徽省科研编制计划重大项目“社交媒体对青少年健康的影响:机制与路径”(2022AH040319)。

Influential Mechanism of Social Media in Promoting Adolescents' Sports Behavior ——A Study Based on Mixed Method

SUN Hao^1,2, CAI Yijing³, YAN Jinhu¹, YU Xiaomei¹, CAO Sufang⁴, ZHANG Yean⁴

1. School of Economics and Management, Shanghai University of Sport, Shanghai 200438;
2. School of Cultural Creativity, Anhui Finance and Trade Vocational College, Hefei Anhui 231299;
3. School of Journalism and Communication, Nanchang University, Nanchang Jiangxi 330031;
4. School of Journalism and Communication, Shanghai University of Sport, Shanghai 200438

Received:2023-10-11 Revised:2024-07-11 Online:2024-09-15 Published:2024-10-11

摘要/Abstract

摘要： 目的:探讨社交媒体对青少年体育行为的影响机制,为促进青少年在新媒体环境下的体育行为生成与保持提供参考。方法:采用混合方法揭示社交媒体(社交分享和社交竞争)、社交自我效能感、自我呈现与青少年体育行为的关系,以及社交媒体影响青少年体育行为的机制。结果:社交分享和社交竞争对青少年体育行为具有积极的促进作用,社交自我效能感在社交分享、社交竞争与青少年体育行为之间起中介作用,自我呈现在社交分享、社交竞争与青少年体育行为之间未发挥正向调节作用。社交媒体通过社交互动和运动打卡影响青少年的体育态度和认知,从而促进青少年体育行为。结论:社交媒体不仅塑造用户个人身体认知,还影响用户对传播对象的身体认知以及对体育行为的态度,其通过具身媒介、身体规训、技术工具和信息反馈等开放式闭环作用促进青少年体育行为的发展。

关键词: 社交媒体, 青少年, 体育行为, 影响机制, 混合方法

Abstract: Objective: To explore the influential mechanism of social media in promoting adolescents' sports behavior, and to provide a reference for promoting the generation and maintenance of adolescents' sports behavior in the new media environment. Methods: A mixed-method approach was used to reveal the relationship between social media (social sharing and social competition), social self-efficacy, self-presentation and adolescents' sports behaviors, and the influential mechanism of social media on adolescents' sports behaviors. Results: Social sharing and social competition have positive facilitative effects on adolescents' sports behavior. Social self-efficacy plays a mediating role among social sharing, social competition and adolescents' sports behavior, while self-presentation does not play a positive moderating role between social sharing, social competition and adolescents' sports behavior. Social media promotes adolescents' sports behavior by influencing adolescents' sports attitudes and perceptions through social interactions and sports punch cards. Conclusion: Social media not only shape users' personal body perceptions, but also influence users' body perceptions of communication targets as well as their attitudes toward sports behavior. Social media facilitates the development of adolescents' sports behavior through the open-ended closed-loop role of embodied media, physical discipline, technological tools, and information feedback.

Key words: social media, adolescents, sports behavior, influencial mechanism, mixed method

中图分类号:

G804.8

孙浩, 蔡宜静, 阎晋虎, 于晓梅, 曹苏方, 张业安. 社交媒体促进青少年体育行为的影响机制——基于混合方法的研究[J]. 成都体育学院学报, 2024, 50(5): 109-120.

SUN Hao, CAI Yijing, YAN Jinhu, YU Xiaomei, CAO Sufang, ZHANG Yean. Influential Mechanism of Social Media in Promoting Adolescents' Sports Behavior ——A Study Based on Mixed Method[J]. Journal of Chengdu Sport University, 2024, 50(5): 109-120.

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社交媒体促进青少年体育行为的影响机制——基于混合方法的研究

Influential Mechanism of Social Media in Promoting Adolescents' Sports Behavior ——A Study Based on Mixed Method

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