主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

Journal of Chengdu Sport University ›› 2025, Vol. 51 ›› Issue (2): 9-17.doi: 10.15942/j.jcsu.2025.02.02

• Sports Humanities and Sociology • Previous Articles    

Extension, Collaboration, Empowerment: AI Drives the High-Quality Development of Audiovisual Communication at the Paris Olympics

XUE Wenting, LI Jiayao, FENG Yichao   

  1. School of Journalism and Communication, Beijing Sport University, Beijing 100084
  • Received:2024-12-01 Published:2025-04-28

Abstract: AI is an extension and enhancement of human intelligence, and as technology evolves, AI is transforming from an auxiliary tool into a new type of agent capable of collaborative production with humans. Based on the International Olympic Committee's embrace of AI technology and human-machine collaboration, the Paris Olympics became a global platform for showcasing AI innovations. As an extension of human intelligence and the new quality productive forces, AI has greatly empowered audiovisual communication for the Paris Olympics through various production activities such as media operation services, international public signal production, and media broadcasting, as well as distribution like personalized recommendations and consumption like immersive experiences. This has driven the high-quality development of sports event communication.

Key words: AI, Paris Olympics, extension, collaboration, empowerment

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