体育消费券促进体育消费的作用机制、现实困境及优化路径研究

doi:10.15942/j.jcsu.2024.04.002

Abstract

Abstract: Sports consumption is an integral part of the strategy of expanding domestic demand. Sports consumption voucher is an important measure to promote both sports consumption and the high-quality development of sports industry. Based on the practice of issuing sports consumption vouchers in many provinces (cities), this paper systematically analyzes the mechanism and practical difficulties in using sports consumption vouchers to promote sports consumption, and puts forward the optimization path of issuing sports consumption vouchers. The results suggest that we should broaden the targeted group of sports consumption vouchers to expand voucher's function, build purchase-sale link and open up consumption channels to strengthen voucher's function, enhance the accuracy of voucher's function to relieve the difficulties faced by the market main bodies, and strengthen the guarantee of issuing sports consumption vouchers to enhance the effectiveness of voucher's function in promoting sports consumption and contributing to the steady economic growth.

Key words: sports industry, sports consumption, sports consumption voucher, mechanism of function

CLC Number:

G80-052

CHEN Yuanxin, SHI Yu, ZHOU Biao. Mechanism, Realistic Dilemma and Optimization Path of Using Sports Consumption Vouchers to Promote Sports Consumption[J]. Journal of Chengdu Sport University, 2024, 50(4): 9-17.

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Mechanism, Realistic Dilemma and Optimization Path of Using Sports Consumption Vouchers to Promote Sports Consumption

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