[1] 梦非.社会化商务环境下意见领袖对购买意愿的影响研究[D].南京:南京大学,2012:2-10. [2] LAZARSFELD P F, BERELSON B, GAUDET H. The people's choice: how the voter makes up his mind in a presidential campaign 3rd ed[M]. New York: Columbia University Press.1968:159-162. [3] ENGEL J F, BLACKWELL R D, MINIARD P W. Consumer behaviour 8th ed[M].Fort Worth: Dryden Press,1993:88-95. [4] SHIM S, EASTLICK M A,LOTZ S L,et al. An online prepurchase intentions model:The role of intention to search[J]. Journal of Retailing, 2001,77(3):397-416. [5] 林普英.网络意见领袖对网购意愿的影响研究[D]. 南昌:江西财经大学, 2015:1-15. [6] 段淳林.KOC:私域流量时代的营销新风口[J].中国广告,2019,11(1):115-116. [7] PETTY R E, CACIPPO J T. Source Factors and the elaborationlikelihood model of persuasion[J]. Advances in Consumer Reasearch,1984,11(1): 668-672. [8] 赵超 . 网络用户信息行为状态影响分析 [J]. 图书情报工作,2008,52(3):117-121. [9] 张梦雅,王秀红.精细加工可能性模型研究现状及应用领域分析[J].图书情报研究,2008(4):73-79,85. [10] KITCHEN P J, KERR G, SCHULTZ D E, et al. The elaboration likelihood model: review, critique and research agenda [J]. European Journal of Marketing, 2014, 48(11/12): 2033-2050. [11] CHIU CHAO-MIN,HSU MENG-HSIANG,WANG ERIC T G.Understanding knowledge sharing invirtual communities:an integration of social capital and social cognitive theories[J].DecisionSupport Systems,2006,42(3):22-25. [12] 张瑜.网络意见领袖对女性消费者购买意愿的影响研究[D].上海:上海外国语大学,2014:57-60. [13] 陈蓓蕾.基于网络和信任理论的消费者在线口碑传播实证研究[D].杭州:浙江大学, 2008:211-212. [14] ZAICHKOWSKY J L.Measuring the involvement construct[J].Journal of Consumer Research,1985, 12(3):341-352. [15] GOLDSMITH R E,FLYNN L R,GOLDSMITH E B.Innovative consumers and market mavens[J].Journal of Marketing Theory & Practice,2003,11(4):54—65. [16] AWAD N,RAGOWSKY A.Establishing trust in electronic commerce through online word of mouth: an examination across genders[J]. Journal of Management Information Systems; 2008, 24(4): 101-121. [17] 刘凤军.网红直播对消费者购买意愿的影响及其机制研究[J]. 管理学报,2020,17(1):94-104. [18] BANSAL H S,VOYER P A.Word-of-mouth processes within a services purchase decision context[J].Journal of Service Research,2000,3:166-177. [19] ZHANG W,WATTS S A. Capitalizing on content:information adoption in two online communities[J].Journal of the Association for information Systems,2008,9(2):73-94. [20] LURIE N H,MASON C H.Visual representation: implications for decision making[J].Journal of Marketing, 2007,71(1):160-177. [21] 张彬.微信电商中意见领袖对消费者购买意愿的影响研究[D].济南:山东大学,2018:57-60. [22] MONEY R B,GILLY M C,GRAHAM J L.Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan[J].Journal of Marketing,1998,62(4):76-87. [23] NETEMEYER R G, BEARDEN W O, TEEL J E. Consumer susceptibility to interpersonal influence and attributional sensitivity[J].Psychology & Marketing,1992,9(5):379-394. [24] NELSONR R, TODD P A,WIXOM B H.Antecedents of information and system quality: an empirical examination within the context of data warehousing[J].Journal of Management Information Systems,2005,21(4):199-235. [25] DAVIS A,KHAZANCHI D.An empirical study of online word of mouth as a predictor for multi-product category e-commerce sales[J].Electronic Markets,2008, 2(18):130-141. [26] 谭羽利.传播学视阈下的“直播+电商”模式——以聚美优品直播业务为例[J].北京印刷学院学报,2017,25(1):20-26. |