中国体育产业数字化发展的趋势、挑战与应对

doi:10.15942/j.jcsu.2023.03.006

Abstract

Abstract: The digital development of sports industry derives from the internal demand and is an important measure for the high-quality development of sports industry in China. This paper analyzes the development trend and challenges of the digital development of sports industry in China through the methods of literature review and expert interview. and puts forward specific countermeasures according to Chinese actual situation. The research found that: the audience of sports industry digital development in China is increasing, the agglomeration effect of head enterprises is increasing, the standard degree of market development is improving, and the habit of digital payment in sports industry is gradually formed. At the same time, there remain the following challenges: the profit model is not mature; the agglomeration and integration of elements resources is not deep; the fault tolerance mechanism is not perfect; international competitiveness needs to be improved urgently. Specific countermeasures are put forward as follows: expand the value chain of digital sports industry; improve the spatial chain of digital sports industry; strengthen the supply and demand chain of digital sports industry; strengthen the enterprise chain of digital sports industry.

Key words: sports industry, digitalized development, digital economy, sports consumption, development countermeasures

CLC Number:

G80-052

LU Zhiqin, CHEN Linxiang, SHEN Lingli. Development Trend, Challenges and Countermeasures of Digital Development of Sports Industry in China[J]. Journal of Chengdu Sport University, 2023, 49(3): 35-41.

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Development Trend, Challenges and Countermeasures of Digital Development of Sports Industry in China

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