新时代中国体育国际传播创新的内在逻辑与实践路径

doi:10.15942/j.jcsu.2022.04.007

Abstract

Abstract: The article takes the "double Olympic journey" from the 2008 Beijing Olympic Games to the 2022 Beijing Winter Olympic Games as a perspective to examine the innovative practice of international sports communication in China in the era of all-media by the methods of documents and historical analysis. The study finds that international sports communication during the "Double Olympic Journey" has undergone a dual evolution of media technology and cultural ecology, that is, communication technology has changed from reshaping media forms to reconstructing media ecology, and cultural communication ecology has changed from connecting audiences to emotional communion. Accordingly, the author proposes countermeasures to strengthen China's international sports communication ability in the new era, which include promoting the construction of all-media communication system, innovating cultural expressions and highlighting humanistic values.

Key words: new era, sports journalism, international sports communication, theoretical logic, innovation path

CLC Number:

G80-056

ZHANG Sheng. The Inner Logic and Practical Path of Innovating China's International Sports Communication in the New Era[J]. Journal of Chengdu Sport University, 2022, 48(4): 21-25.

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The Inner Logic and Practical Path of Innovating China's International Sports Communication in the New Era

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