Abstract: Square dancing is a way for Chinese "grass-roots"to express their cultural confidence and practice the ideology of big health. Starting from the development history of square dance in China, this present paper analyzed the problem of unbalancedness and inadequacy in square dance governance while trying to figure out the basic point, starting point and foothold for square dance governance in the new era. By clarifying the square dance to be an effective means for the general public to strengthen their art cultivation, personalized expression and comprehensive quality,a practical way for "grass-roots" to participate in sports cultural activities in China and express their cultural confidence as well as a way to adapt to the cause of national health development and implement the new requirements of the national strategy of "big health",this present paper put forward practical and concise means of governance including promoting system construction through mass participation, simplifying training contents, diversifying display means and giving guidance on propaganda contents and popularizing exercise instructions in a scientific way.

Key words: square dance, governance, governance demands, governance ideology, means of governance, the new era