Table of Content

15 November 2022, Volume 48 Issue 6 Previous Issue    Next Issue

Select

Physical Activity/Exercise and Cancer Prevention and Treatment WANG Zhengzhen, WANG Juan, ZHANG Xianbo, XU Junhua 2022, 48 (6):  1-7.  doi: 10.15942/j.jcsu.2022.06.001 Abstract ( 533 )   PDF (1430KB) ( 697 )   Save Physical activity/exercise is one of the most important methods for cancer prevention, treatment and control in people of all ages and levels of physical activity. In the past 10 years, exercise oncology has been developing rapidly, and a large number of research results have proved that physical activity/exercise has a clear role in cancer prevention, enhancement of treatment effect, alleviation of toxic and side effects of treatment, as well as delaying metastasis and prolonging lifespan of patients. Physical activities recommended by WHO can effectively prevent common cancers. Most cancer survivors can follow WHO recommend to do exercise. However, given the complexity of cancer and its impact on the human body, it is safer and more effective for most cancer survivors to exercise according to exercise prescriptions. The importance of physical activity/exercise for cancer prevention and treatment should be fully understood by Oncology professionals and cancer patients, and efforts should be made to include exercise prescription as a standard part of the cancer prevention and treatment paradigm so that more patients can benefit from it. References | Related Articles | Metrics

Select

Logical Starting Point, Basic Pursuit and Advancement Path of Constructing the Sports All-media Communication Pattern in the New Era ZHANG Desheng, WANG Chuangye, WANG Dehui, LV Yongfeng 2022, 48 (6):  8-14.  doi: 10.15942/j.jcsu.2022.06.002 Abstract ( 572 )   PDF (1806KB) ( 631 )   Save Using the methods of literature review, logical analysis, this paper studies and interprets the logical starting point, basic pursuit and advancement path of constructing the sports all-media communication pattern in the new era. On the basis of clarifying the historical logic, realistic logic and theoretical logic of sports communication in the new era, the task pursuit, principle pursuit of constructing the sports all-media communication pattern in the new era are put forward, and the strategy to implement the construction of sports all-media communication pattern in the new era is explored. The research shows that the construction of sports all-media communication pattern in the new era is a systematic project, which not only coordinates the domestic sports all-media dissemination pattern, but also lays out the international sports all-media dissemination pattern. A domestic and foreign coordinated path for the sports all-media communication pattern in the new era can be established by promoting the sports all-media communication project, establishing a sports all-media communication system and building a sports all-media communication pattern. References | Related Articles | Metrics

Select

The Innovative Development of Digital Sport in Constructing the “Three Systems” of Sports Discipline with Chinese Characteristics ZHONG Yaping, WU Zhangzhong, Yang Hua, YE Haibo 2022, 48 (6):  15-23.  doi: 10.15942/j.jcsu.2022.06.003 Abstract ( 614 )   PDF (1617KB) ( 879 )   Save Digital sport, as a new model of sports development in the digital era, plays an important role in the construction and innovation of the “Three Systems” of sports discipline with Chinese characteristics. This paper, using the methods of literature research, comparative analysis and logical reasoning, probes into the practical significance, theoretical value and practical approach of digital sport in constructing the discipline system, academic system and discourse system of sports discipline with Chinese characteristics. The research holds that digital sport has expanded the research domain of sports humanities and sociology, activated the vitality of sports education and training research, enhanced the necessity of traditional sports science research in the contemporary times, and promoted the application level of sports human science research, and is a time proposition in perfecting the discipline system of sports discipline with Chinese characteristics; digital sport innovates sports knowledge system, sports academic theory system and sports research method system, and is the key support to the construction of sports discipline with Chinese characteristics; digital sport has enriched and expressed the ideological discourse, platform discourse and value discourse of sports discipline, and is an important field to build the discourse system of sports discipline with Chinese characteristics. Therefore, we should make continuous and accurate efforts in defining the position of digital sport discipline, promoting the academic innovation of digital sport and seizing the highland of digital sport discourse, so as to transform China's comparative advantage in the global digital competition into the digital sport governance efficiency, and make the due contribution to the construction of the “Three Systems” of sports discipline with Chinese characteristics. References | Related Articles | Metrics

Select

Study on the Mechanism of Global Value Chain-Global Innovation Chain Coupling in Driving the High-quality Development of Sporting Goods Manufacturing Industry ——Based on the Analysis of R&D Investment, Profitability and Earnings Quality of Listed Enterprise WANG Xianliang, GUO Xueqing, ZHOU Tingting 2022, 48 (6):  24-30.  doi: 10.15942/j.jcsu.2022.06.004 Abstract ( 481 )   PDF (1399KB) ( 795 )   Save The upgrading development of sporting goods manufacturing industry is of greatsignificance in expanding the scale, improving the quality and preventing the "hollowingout" of sports industry. This study constructs the coupling mechanism model of globalvalue chain (GVC) and global innovation chain (GIC) of sporting goods manufacturingindustry through the methods of model building and regression analysis, examines thelevel of GVC-GIC coupling function and puts forward the path ofdrivingthe high-quality development of sporting goods manufacturing industry through GVC-GIC coupling . It is concluded that the GVC and GIC of sporting goods manufacturing industry are in multiple coupling interactions, forming three main axes: innovation upgrading, value upgrading and coupling drive upgrading. BothGVC and GIC, represented by R&D investment and profitability, have a significant impact on the earnings quality of enterprises. R&D investment has become a new focus of investment in sporting goods enterprises. Innovation drive has become a new means of hedging thebackwardness of value chain and innovation chain.Breaking the low-end chain lock-in has become a new task for the development of sporting goods industry, and double-chain coupling has become a new impetus for the iterative upgrading of sporting goods. It is suggested that sporting goods manufacturing industry needs to reshape its value chain through digital transformation, upgrade itsinnovation chain through network connection, establish a"sports-sci-tech-industry" innovation community through coupling innovation, dredge the "production-consumption" cycle through ecological link-up, and eventually realize the goal of drivingthe high-quality development of sporting goods industry through double-chaincoupling. References | Related Articles | Metrics

Select

The Influence of Key Opinion Consumer on Consumer's Purchase Intention for Sporting Goods ——Based on the Elaboration Likelihood Model WEN Hongwei, ZHANG Chengdi 2022, 48 (6):  31-37.  doi: 10.15942/j.jcsu.2022.06.005 Abstract ( 471 )   PDF (1504KB) ( 806 )   Save Key opinion consumer is a concept born with the rise of private domain traffic. It produces potential consumption energy through the influence of their own private social circle. Based on the theory of Elaboration Likelihood Model, this paper takes outdoor sporting goods as an example to construct a structural equation model with two routes and five dimensions and puts forward the research hypothesis. The central route in the model is composed of recommendation consistency, product involvement and professionality, and it affects customer's intention to purchase sporting goods. The peripheral route is composed of recommendation timeliness and visual cues. The results indicate that: difference in customers' ability to process information may result in their difference in route option. The recommendation consistency, product involvement, professionality in the central route and the recommendation timeliness in the peripheral route all have significant positive influence on customers' intention to purchase sporting goods. However, the visual cues on the peripheral route have no significant influence. The influence of central route is stable while the influence of peripheral route is unstable. References | Related Articles | Metrics

Select

Analysis of Policy Instrument Characteristics and Optimization Strategies for the High-quality Development of Chinese Ice and Snow Industry ZHANG Dianbo, ZHU Yan, YUAN Shiyi, SHANG Wanting 2022, 48 (6):  38-44.  doi: 10.15942/j.jcsu.2022.06.006 Abstract ( 444 )   PDF (1795KB) ( 819 )   Save The policy of ice and snow industry is an important guide to adapt the ice and snow industry to the high-quality development of Chinese economy, enhance the quality and quantity of the industry, and advance the sustainable and healthy development of “ice and snow economy”. Based on the policy documents of ice and snow industry, this paper constructs an analysis framework from the three dimensions of policy instruments, industrial structure and reform and development, and makes a quantitative analysis of Chinese ice and snow industry policy by taking the policy texts issued by the Central Government from 2016 to 2021 as an empirical basis. By means of literature, expert interviews, content analysis, field investigation, this paper also makes an in-depth analysis of the characteristics of policy instruments for the development of Chinese ice and snow industry and the optimization strategies for the high-quality development of the industry. It is hoped that this study can provide theoretical basis and practical reference for improving the policy system in the new era, optimizing the policy selection instruments, and promoting the high-quality development of Chinese ice and snow industry. References | Related Articles | Metrics

Select

Sports Special Bond Issuance in China: Historical Background, Characteristics and High Quality Development Strategies GUO Huifang, ZHANG Dachao 2022, 48 (6):  45-50.  doi: 10.15942/j.jcsu.2022.06.007 Abstract ( 495 )   PDF (1233KB) ( 773 )   Save Using the methods of literature and statistical analysis, this present paper conducts an in-depth research on the concepts and related factors, the policies and regulations, and the operation characteristics of sports special bonds in the new era of China. The results show that: the use of sports special bonds has helped make achieve remarkable achievements in the construction of large-scale sports projects, the improvement of cultural tourism facilities, and related laws and regulations, and the improvement of resource allocation rates. However, its development is still faced with such problems as: small scale, inadequate recognition and attention; single issuance and investment entities, and short durations; relatively single source of debt repayment and poor return on corresponding projects; lack of clear and operational support policies, and incomplete risk prevention and performance evaluation. In the future, it is necessary to develop laws and regulations on sports special bond, and related policy systems; to give full play to the government's economic regulation and control capabilities; to strengthen the training of think tanks; to optimize the issuance and investment structure; to improve the operational efficiency of corresponding projects, and to broaden the sources of debt repayment. References | Related Articles | Metrics

Select

Current Situation, Problems and Optimization of After-School Sports Service for Primary and Secondary School Students Under the "Double Reduction" Policy LI Yanru, DANG Xunuo 2022, 48 (6):  51-56.  doi: 10.15942/j.jcsu.2022.06.008 Abstract ( 1641 )   PDF (1210KB) ( 1003 )   Save After-school service refers to an educational activity that is carried out after students complete their compulsory education at school. With schools as the main channel and social educational resources as a supplement, after-school service can relieve parents' anxiety and meet students' diversified needs at the compulsory education stage. Whether sports, as an important part of after-school service, plays an effective role as expected is yet to be tested. Using the methods of questionnaire and mathematical statistic, this paper analyzes the current situation and problems of after-school sports service. The study shows that after-school sports service is relatively stable in terms of both time and frequency, and has a significant effect on the reduction of students' stress. But the differences in both learning stage and region are large, and the connection between grades is not steady. The reasons for the differences and limitations on student participation include the ambiguity of policy regulation, the lagging policy updates, the limitations of subjective and objective factors, the utility of educational environment and the incompleteness of supervision mechanism. In view of the present situation and problems of after-school sports service, the authors propose some optimization measures including strengthening publicity, tapping students' needs, supplementing teachers, upgrading the system, and strengthening supervision and incentives. References | Related Articles | Metrics

Select

A Survey of Sports Translation: Connotative Features, Talent Training and Future Dimensions HUO Chuansong, YUAN Bin 2022, 48 (6):  57-62.  doi: 10.15942/j.jcsu.2022.06.009 Abstract ( 492 )   PDF (1595KB) ( 820 )   Save Sports translation, born in the context of cultural globalization, plays an important role in today's sports world. Influenced by the mass culture production of modern sport, sports translation, as an independent concept, has not been clarified in its own connotation characteristics in the past 20 years. The lack of relevant theoretical research has led to the vagueness of the concept and development direction and the marginalization in the field status. Based on the text essence of translation, this study, through the deconstruction of contemporary sports and the analysis of its cultural text, finds that sport has an “onion-like” structure with a professional core and a cultural outer layer, and accordingly puts forward the corresponding "professional sports text" and "sports-relating text". Through further analysis of the structure and characteristics of the two types of texts, this paper points out the different demands for translators' quality and the differences in their training modes and approaches, with a view to making a preliminary visit to the training path of sports translators. Finally, based on the needs of national translation capacity and international communication capacity building, through the analysis of the intellectual linkage between professional sport and translation, an exploratory perspective on the future direction of sports translation development is carried out. References | Related Articles | Metrics

Select

Empowerment and Assistance: The Development Direction of Folk Sports in building a Leading Sports Nation LIU Yu, TAO Shuoxiu, DU Junru 2022, 48 (6):  63-67.  doi: 10.15942/j.jcsu.2022.06.010 Abstract ( 442 )   PDF (993KB) ( 635 )   Save Enhancing the soft power of sports culture is an indispensable and important part of the construction of a leading sports nation. Folk sports, as an important part of China's sports culture, has vast resources and rich connotations. The development direction of folk sports should be further clarified in implementing the strategy of building a leading sports nation. The study believes that folk sports, as the cultural root of Chinese sports, can empower the construction of a leading sports nation by providing impetus, injecting vitality and enhancing potential. On the basis of clarifying the basis of folk sports, the author puts forward an innovative path for the development of folk sports in the process of building a leading sports nation. References | Related Articles | Metrics

Select

Shortcomings and Solutions of Personal Health Data Protection from the Perspective of National Fitness ——Based on the Analysis of Privacy Policy of 34 Apps including Keep XU Wen, ZHUANG Minxuan 2022, 48 (6):  68-73.  doi: 10.15942/j.jcsu.2022.06.011 Abstract ( 525 )   PDF (1434KB) ( 655 )   Save Huge amount of personal health data generated in the process of national fitness are not only related to health-related rights, but also to personal freedom and personal dignity in the implementation of the Health China strategy. Currently, theproblems regarding the protection of personal health data rights in China include: invisible measure of collection, coerced consent of collection, ambiguous terms of collection clauses, and vague scope of collection. The issues in the data utilization stage include free use, commercial use and explicit use. The issues in the data protection stage include "one-time consent is taken as lifelong consent" and "only caring about collection while neglecting protection".Although the Civil Code of the People's Republic of China and other legal provisions regarding protection of personal data have made a clear attitude towardsthe protection of personal health data, they still leave blank in specific protection methods. The research suggests that after fully considering the sharing and co-governance of data governance, the relevant government agencies should add specific measures regarding data collection, utilization and protectionrespectivelyto build a user-friendly protection mode, improve the negotiation mechanism of data collection to developa"universal free + individual payment"mode, and guarantee the user's right to rectify or erase personal data. References | Related Articles | Metrics

Select

Exploratory Research on the Practice Ability of Strength and Conditioning Coaches Based on Grounded Theory ZHAO Haibo, PENG Qian 2022, 48 (6):  74-79.  doi: 10.15942/j.jcsu.2022.06.012 Abstract ( 489 )   PDF (1133KB) ( 726 )   Save Using proceduralist grounded theory research methods to construct a practice ability model for Chinese strength and conditioning coaches. The original materials were obtained through one-on-one interviews with 24 experts and the combination of online messages and text materials. Using the three-level coding method, the authors obtained 4 main categories, 13 categories, and 48 concepts and then constructed a practice ability model for strength and conditioning coaches on the basis of determining the relationship between the main categories. The model consists of 4 first-level indicators (practical motivation, professional practice ability, general practice ability, situational practice ability), 13 secondary indicators (endogenous practice motivation, exogenous practice motivation, professional knowledge, professional skills, reflection and summary, interpersonal communication skills, promotion of athlete development, collaboration and cooperation skills, knowledge building ability, professional ethics and work attitude, scientific research ability, analysis ability, innovation ability) and 48 three-level indicators. The model can provide the necessary reference for the professional development of Chinese strength and conditioning coaches. References | Related Articles | Metrics

Select

A Study on the Relationship between Leadership Behaviors of Chinese College Basketball Coaches and Athletes' Training Satisfaction: The Mediating Effect of Organization Commitment ZHU Dong, ZHOU Ziwen, LI Xiaoxia, YU Tongbo, SHA Linbo 2022, 48 (6):  80-84.  doi: 10.15942/j.jcsu.2022.06.013 Abstract ( 441 )   PDF (1203KB) ( 836 )   Save In order to explore the relationship between different types of leadership behaviors of Chinese college basketball coaches and athletes' training satisfaction, the article uses the method of structural equation modeling to analyze the relationship between leadership behaviors of Chinese college basketball coaches, organizational commitment and training satisfaction, and to test the mediating effect of organizational commitment on coaches' leadership behaviors and training satisfaction. The results show that there are direct, mediating and overall effects coaches' leadership behaviors and organizational commitment and training satisfaction respectively; meanwhile, the study suggests that college basketball coaches in China should establish a personal vision and goal reward mechanism for athletes, so as to achieve mutual motivational effect among coaches, organizations and athletes through improving the internal atmosphere of the organization, and the common goal through concerted effort. References | Related Articles | Metrics

Select

Research on Quantitative Evaluation and Analysis of Exercise Effect Based on Optimized XGBoost ZHANG Sheng, LIU Changjiang, MIAO Kaiyao, ZHANG Meng, LIU Yutong 2022, 48 (6):  85-92.  doi: 10.15942/j.jcsu.2022.06.014 Abstract ( 441 )   PDF (2231KB) ( 802 )   Save Scientific exercise is a fundamental project to improve the comprehensive physical quality of college students. In order to effectively assess the speed and endurance quality of college students, this paper proposes an exercise effect evaluate strategy based on the XGBoost algorithm with Bayesian optimization by studying the effect of different exercise features on the exercise effect, and analyzes the important factors affecting the exercise effect by introducing the SHAP algorithm to quantify the feature contribution. Meanwhile, the differences of different kinds of motion processes are considered in motion data classification mining and evaluation to ensure the accuracy of motion effect evaluation. Finally, the performance of XGBoost based on Bayesian optimization for motion effect assessment is experimentally verified, and SHAP values are used to analyze different motion features and their importance. The algorithm proposed in this paper can not only be used to analyze the exercise effect of college students, but also provide a more advanced, reliable and accurate data analysis method for the formation of skills and breakthroughs in competitive sports, and the physical health management of public fitness. References | Related Articles | Metrics

Select

Characteristics of brain effective connectivity in female METH addicts and effect of 12-week aerobic training intervention YU Jianhua, WU Yan, DU Jipeng, LU Xiaowen, LI Kefeng, YUAN Weijia, DONG Guijun 2022, 48 (6):  93-100.  doi: 10.15942/j.jcsu.2022.06.015 Abstract ( 480 )   PDF (2614KB) ( 788 )   Save Objective: To study the characteristics of effective connectivity (EC) in female methamphetamine (METH) addicts and the intervention effect of 12-week aerobic training on addiction thirst, mood, and brain EC in addicts. Methods: The subjects were randomly divided into control group (CON group), METH addict group (METH group) and METH addict exercise group (METH-Ex group). Functional near-infrared spectroscopy (fNIRS) was used to collect cerebral blood oxygen signals. Sleep, depression, anxiety and thirst in subjects were assessed respectively by PSQI, SDS, SAS and DSQ scales. Both the METH group and the CON group received resting and exercise tests, and the METH-Ex group received a 12-week aerobic kickboxing training intervention of moderate intensity, and resting cerebral oxygenation tests, and mood and craving assessments were performed at 1st, 6th and 12th week. The cerebral blood oxygen signal data were transformed by Bayesian inference, the EC was tested according to Shapiro-Wilk, and data were analyzed by repeated measures ANOVA using SPSS 20.0. Results: There was a significant interaction between METH addiction and aerobic kickboxing exercise intervention on brain EC between LPFC-LMC, RPFC-LMC. The intensity of brain EC coupling in the resting METH group was significantly lower in LPFC-RPFC and LPFC-RMC than in the CON group; the intensity of brain EC coupling in the METH-Ex group was significantly lower in LPFC-RPFC, RPFC-LPFC, LPFC-LMC, LPFC-RMC, RPFC-LMC, RPFC-RMC, LMC-RMC than in the CON group, and RPE-Ex was negatively and significantly correlated with EC levels in LPFC-RPRC, RPFC-LPFC. Results of 12-week aerobic kickboxing exercise intervention in SDS, SAS, and DSQ groups were significantly different (P<0.01), and the level of depression, anxiety, and craving in subjects decreased significantly. The intensity of brain EC coupling in the METH-Ex group decreased significantly in LPFC-RPFC and RPFC-LPFC, while the intensity of brain EC coupling in LMC-RMC, LMC-LPFC, LPFC-RMC, RPFC-RMC, RMC-RPFC showed an increasing trend after the experiment. SDS had a significant moderate intensity correlation with the EC level of LMC-LPFC and LMC-RPFC, and SAS had a significant moderate intensity correlation with LPFC- RPFC, and DSQ showed a weak correlation with LPFC-RPFC and RPFC-LPFC. Conclusion: Brain EC in female METH addicts is lower than that in normal females, a single aerobic exercise intervention tends to reduce the EC level of METH addicts in exercise state, and RPE scale score is negatively correlated with EC change after the aerobic intervention; EC level in female METH addicts shows a decrease-increase trend after continuous aerobic kickboxing exercise intervention, indicating that long-term exercise intervention may have better effect on female METH addicts; aerobic kickboxing exercise intervention significantly lowers the level of depression, anxiety and METH craving in female METH addicts, and these changes are correlated with the EC between some cerebral regions. References | Related Articles | Metrics

Select

Effect of Forefoot Bending Stiffness of Running Shoes on the Running Economy and Joint Work of Lower Extremity in Male Runners LI Qiujie, WANG Xianglin, LIU Hui, ZHU Xiaolan, ZHENG Zhiyi, QU Feng 2022, 48 (6):  101-106.  doi: 10.15942/j.jcsu.2022.06.016 Abstract ( 359 )   PDF (1175KB) ( 771 )   Save Objective: To investigate the effect of forefoot bending stiffness of running shoes on the running economy and joint work of lower extremity in male runners. Methods: Five pairs of running shoes with different forefoot bending stiffness were made through modifying the density and depth of grooves on midsole (the bending stiffness of shoes A, B, C, D, E were reduced in order). Eleven male running enthusiasts participated in the study and their O2 consumption and joint work of lower extremity when they ran in each type of shoes were collected and analyzed. Results: The effect of forefoot bending stiffness of running shoes on the running economy and metatarsophalangeal joint work were statistically significant, and there was no statistical difference in joint work for hip, knee, and ankle joint. The O2 consumption and metatarsophalangeal joint work of participants when they ran in shoes C were the lowest, and their O2 consumption and metatarsophalangeal joint work when running in shoes A and D were comparatively higher. Conclusion: The effect of forefoot bending stiffness of running shoes on the running economy and metatarsophalangeal joint work in male runners shows a tendency to decrease at first and increase afterwards. Running shoes with too high or too low forefoot bending stiffness would increase the metatarsophalangeal joint work and reduce running economy. The effect of forefoot bending stiffness of running shoes on metatarsophalangeal joint work may be the reason for the effect on running economy in male runners. References | Related Articles | Metrics

Select

Qualitative Research on Motivation and Transformation of Urban Married and Childbearing Women Participating in Physical Fitness WEN Pengfei, XIONG Huan 2022, 48 (6):  107-113.  doi: 10.15942/j.jcsu.2022.06.017 Abstract ( 470 )   PDF (1317KB) ( 786 )   Save Using the methods of interview and observation, this paper, based on a qualitative research paradigm, deeply analyzes the reasons for the formation of urban married and child-bearing women's physical fitness motivation and the process and mechanism of motivation transformation in the fitness process. It shows that urban married and child-bearing women's physical fitness motivations include physical management, promotion of interpersonal relationships, improvement of mental state, and seeking guidance and supervision, but during the fitness process, participants' fitness motivation is influenced by external stimulation and support, sports cognition and behavior changes, internalized or restricted physical and mental development too. It is believed that the restrictive factors for urban married and child-bearing women to participate in physical fitness still exist, and their rights and status should be reconstructed from the perspective of social and cultural environment, and the internal motivation of physical fitness should be improved. References | Related Articles | Metrics

Select

"Tough Journey with Firm Will"-Research on the History of China's Boxing Team Participating in the 1936 Berlin Olympic Games XU Quansen, XU Fan 2022, 48 (6):  114-117.  doi: 10.15942/j.jcsu.2022.06.018 Abstract ( 759 )   PDF (998KB) ( 801 )   Save In order to restore the historical process of the Chinese boxing team participating in the 1936 Berlin Olympic Games, the paper makes an in-depth study on the historical background that China's Boxing Team participated in the Berlin Olympic Games, the selection and training of the boxers, the competition process by methods of literature research. The results show that the financial support of General Shang Zhen was the main factor contributing to the participation of the four military contestants. The pre-competition training in Shanghai and a series of warm-up matches enhanced the strength of the boxers. It is found in the historical data that all the four boxers went to Berlin, but only two of them took part in the competition. The two boxers met opponents from the United Kingdom and the Netherlands, and both failed in the first round. There was a dispute about the penalty in Jin Guidi's competition, and Wang Runlan's tenacity in the competition was praised by the media at that time. The public appearance of China's Boxing Team on the Olympic stage in 1936 has important historical and cultural significance for enhancing the influence of Chinese boxing in the international world, promoting the development of domestic boxing at that time, and laying the spiritual and cultural foundation for Chinese boxing References | Related Articles | Metrics

Select

Research on the Activities and Influence of the "Battle Basketball Team" of the 120th Division of the Eighth Route Army BAI Yichen, SHI Yan, ZHOU Hao 2022, 48 (6):  118-123.  doi: 10.15942/j.jcsu.2022.06.019 Abstract ( 584 )   PDF (1262KB) ( 787 )   Save During the total Resistance Against Japanese Aggression, the combat basketball team formed in the Jin-Sui (Shanxi-Suiyuan) Resistance Base was a product of the dual influence of the Chinese Communist Party leaders' sports thoughts and pragmatic sports thoughts, and an important part of the resistance culture in the base area. On the one hand, the combat basketball team exerts the "head goose effect" through active activities, which promotes the development of sports in the base area, and strengthens the military and civilian physique; on the other hand, it also plays a role in uniting the hearts and strength of the people, providing spiritual motivation, and serving the United Front Work of the Communist Party of China in a unique way. As an early sports undertaking led by the Communist Party of China, the combat basketball team, with its multiple attributes of sports, politics, and military, has a unique historical value in serving the war of resistance while consolidating the cultural construction of the base area, in encouraging confidence in the war of resistance, serving political and military affairs, and cultivating sports talents. The survival and development experience of the Combat Basketball Team continues to play a role after the founding of the People's Republic of China, providing a historical basis for practicing the idea of "serving the people" in sports, building a leading nation, and exploring the function of sports education. References | Related Articles | Metrics

Select

The Motivations and Paths of Supplyside Reform of Health Education QIAN Hongsheng, LU Changfen, LUO Xiaobing, GUO Yuncheng, ZHANG Xiaoqiang 2022, 48 (6):  124-129.  doi: 10.15942/j.jcsu.2022.06.020 Abstract ( 399 )   PDF (1310KB) ( 771 )   Save In the context of Healthy China strategy, people's demand for better health education is growing. As a result, the contradiction between people's demand for better health education and the insufficient, unbalanced, inefficient and low-quality supply of health education is deepening. Based on the concept of supply side structural reform, this paper analyzes the motivations for supply side reform of health education in China, and explores the optimization paths. The study shows that: (1) the external motivations include people's growing demand for health, limited financing capacity in health sector, driving force from supply side reform wave and COVID-19 warning; (2) the internal motivations include separated governance of health education, unsound policy, the imperfect, unmatched, and unbalanced organization and implementation system, and the unsound publicity and monitoring systems; (3) the optimization paths include: establishing the joint ministerial meeting mechanism to strengthen policy supply, overcoming the shortcomings of parties involved to build an all-party supply mechanism, improving the publicity system to enhance the supply efficiency, and strengthening the monitoring system to ensure the supply quality. References | Related Articles | Metrics

Select

Research on the Relationship between Self-Concept Consistency, Brand Attachment and Brand Loyalty of Sporting Goods Consumers Based on SEM XIE Chunlong, ZHENG Guohua 2022, 48 (6):  130-135.  doi: 10.15942/j.jcsu.2022.06.021 Abstract ( 391 )   PDF (1125KB) ( 766 )   Save Taking the relationship between consumers and corporate brands as the core, this paper makes a structure-model analysis of the relationship among self-concept consistency, brand attachment and brand loyalty of sports goods consumers from the perspective of consumers. It is concluded that the model of self-concept consistency, brand attachment and brand loyalty of sporting goods consumers is workable. The higher the self-concept consistency of specific sporting goods consumers, the higher the brand loyalty and brand attachment, the higher the brand attachment, the higher the brand loyalty. Brand attachment has a mediating effect between self-concept consistency and brand loyalty References | Related Articles | Metrics

Select

Chinese Sports under the Research Method of International History: Comment on Olympic Dreams: China and Sports, 1895-2008 RAO Linfeng 2022, 48 (6):  136-142.  doi: 10.15942/j.jcsu.2022.06.022 Abstract ( 414 )   PDF (1181KB) ( 774 )   Save The article comments on Professor Xu Guoqi's Olympic Dreams: China and Sports, 1895-2008 (hereinafter referred to as Dream) by using the methods of literature review and historical analysis, aiming to provide a reference for the further development of sports history theory. The research shows that Dream, by using the research method of international history and focusing on the dual context of "localization in China" and "internationalization", explores the issue of how Chinese people used sports to seek for national identity, improve national destiny, enhance international status, and move toward internationalization. The ook presents its content like telling a story in a continuous, extendable and down-to-earth way. Dream also has the limitation of ignoring the complexity of historical issues. From the perspective of historical time and historical space, this paper compares the differences between international history and national history in the study of sports history. The historical time of international history has the characteristics of synchronicity and flexibility, and the historical space has been greatly expanded. Future sports history research should integrate the research horizons of international history and national history so as to broaden the research ideology of sports history. References | Related Articles | Metrics