主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8
The Influence of Key Opinion Consumer on Consumer's Purchase Intention for Sporting Goods ——Based on the Elaboration Likelihood Model
WEN Hongwei, ZHANG Chengdi
Journal of Chengdu Sport University . 2022, (6): 31 -37 .  DOI: 10.15942/j.jcsu.2022.06.005