“开门见山”还是“深思熟虑”？赛事结果直观度对赛事评价的影响研究

doi:10.15942/j.jcsu.2021.05.014

Abstract

Abstract: Intuitive result of sports event refers to the degree to which the consumer can judge the result of the event by using the intuitive event information. Based on this, this paper divides sports events into two categories. The first type is a high-intuitive event, which refers to a event where the consumer can determine the result of the event by using the intuitive event information. The other is a low-intuitive event, which means that the event consumer must obtain the result of the event through the judgment information of a third party other than the athlete and the audience. The two types of events are widely seen in the practice of events. However, there is no unified answer on which type of events can obtain higher evaluations from event consumers. This paper finds that, compared with low-intuitive events, high-intuitive intuitive events can obtain higher event ratings from event consumers; and the fluency of event information processing plays an intermediary role. The sport-event information-processing model has a regulating effect. This paper provides a theoretical reference for the event organizer to organize the event and the event sponsor to choose the event.

Key words: intuitive result of the event, information-processing model, information processing fluency, event evaluation

CLC Number:

G80-052

WANG Hong, HU Bo. "Straightforward" or "Thoughtful"? Study on the Impact of Intuitive Result of Sports Event on Sports Event Evaluation[J]. Journal of Chengdu Sport University, 2021, 47(5): 87-93.

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"Straightforward" or "Thoughtful"? Study on the Impact of Intuitive Result of Sports Event on Sports Event Evaluation

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