中国足球职业联赛商业战略联盟稳定性及联盟治理研究

doi:10.15942/j.jcsu.2021.04.002

Abstract

Abstract: As a cooperative and competitive group, the purpose of strategic alliances is to create and share a great potential market. A stable and well-governed strategic alliance will help the member enterprises to survive and grow. Therefore, as the current market risk caused by the uncertainty of the complex situation has affected the reform and development of Chinese professional football, the preparatory team of the Chinese Football Professional League, the organizer and commercial operator of the Chinese Professional Football League, is striving to improve revenue of broadcast rights. In addition to match-day revenue and sponsorship revenue, the potential resources of the league should be developed in collaboration with relevant market participants in the form of business strategic alliance to create new commercial value for Chinese professional football. Based on this, the research will analyze such key issues as why the Chinese Professional Football League needs commercial strategic alliance, the stability of this commercial strategic alliance, and how the alliance can improve its governance capabilities. It is hoped that this study can provide meaningful theoretical guidance for the development of Chinese professional football.

Key words: Chinese Football Professional League, Chinese Football Professional League Preparatory Team, Commercial Strategic Alliance, stability boundary, alliance governance

CLC Number:

G80-052

LIANG Wei. Governance of Commercial Strategic Alliance of Chinese Football Professional League[J]. Journal of Chengdu Sport University, 2021, 47(4): 12-18.

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Governance of Commercial Strategic Alliance of Chinese Football Professional League

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