Abstract: By means of literature review, field research and policy analysis, this paper ponderson and explores the precise governance path of rural public sports services in the new era. This research finds thatthegovernance of rural public sports servicesin China is faced with such difficulties as insufficient governance targeting ability, fragmented policy content supplies, inadequate governance initiative, separation of public sports service resourcespace, and weak performance assessment of public sports services. On this basis, this paper puts forward the concept of precise governance of rural public sports services, and analyzes its connotation and value. This paper is concluded by discussingthe path to implement precise governance of rural public sports servicesin the new era, includingunblocking channels of expressingsports demand, accurately identifying rural residents' quest for sports, carefully supplying public sports services, planning regional sports space, precisely allocating public sports resources, strengthening professional evaluation, and accurately monitoring the effect of sports governance.

Key words: public sports service, precision, rural sports, governance