Abstract: Accelerating rural revitalization in an all-round way, sports are indispensable. This is not only an inevitable response to the rural vitalization strategy, but also a special presentation and vivid expression of the basic theory of Sports with Chinese characteristics in rural construction in the new era. Research suggests: Under the implementation of the rural revitalization strategy, the development of rural sports is facing five opportunities and seven problems,in view of the opportunities and problems, put forward seven strategies:taking the rural revitalization strategy as the guide to promote the development of sports in rural areas; to promote the balanced allocation of sports resources flow and exchange on the platform of urban-rural sports integration development; relying on the construction of beautiful countryside, we will make up the weak points in the construction of sports facilities in rural areas; to ensure the efficient and orderly development of sports activities with the support of sports organization network construction; with the content and form of sports activities innovation as the connotation, attract farmers willing to participate in can participate in music participation; taking scientific fitness instruction as the breakthrough point to improve the physical literacy of all farmers; we will consolidate and expand the achievements of poverty alleviation through sports in rural areas with precision as our focus again.

Key words: rural vitalization, rural sports, opportunity, problem, strategy