Abstract: Using the methods of expert interview and field investigation to study the reform of the operation mechanism of large venues and stadiums. On the basis of analyzing the necessity and main constraints on the reform of the operation mechanism of large venues ad stadiums, the author puts forward the main content and system design from the angles of reform mode, bidding mechanism, incentive mechanism, contract mechanism and supervision mechanism. In the process of reform, attention should be paid to such issues as public welfare, introduction of market mechanism and government's capacity to perform public service functions, adoption of supporting policies, design of reform model and time limit, flexibility of reform, separation of public utilities and enterprise operation, and proper placement of diverted personnel. The policies and suggestions to promote the reform include: encourage pilot projects to steadily advance the work of mechanism reform; formulate the implementation plan and operation guide for the mechanism reform by category, and to strengthen the supporting policies for the mechanism reform; popularize the demonstration contract of venue operation management and standardize the relationship between the rights and obligations of all parties; improve the bidding mechanism for venue reform and foster market players for venue operation; actively promote the open bidding of venue management rights and cultivate the main body of venue operation market; improve the performance evaluation system of venue operation; strengthen the supervision of performance and rational diversion and placement of personnel, and strengthen the efforts to recruit professionals.

Key words: large venues and stadiums, operation mechanism, sports industry, High-quahty development