提升中国体育国际传播“五力”的路径

doi:10.15942/j.jcsu.2022.01.004

Abstract

Abstract: The construction of international sport communication abilities is embodied in the construction of "five abilities". To enhance the international communication influence of Chinese sports, Chinese "sports people", domestic sports mega-events and professional sports leagues, the international communication influences of Chinese sports media and sports art &humanities, sociology need to be involved. To enhance Chinese sports cultural appeal is to make sports with values with Chinese characteristics more centripetal and influential in international communication. To enhance the affinity of Chinese sports image, it is necessary to implement accurate communication methodologies and promote the global expression of Chinese sports stories and Chinese sports voices. To improve the persuasiveness of Chinese sports discourse, efforts should be made from the aspects of leadership in international sports organizations, language rights in sports discourse right/power and discourse expression skills. To enhance the leadership of Chinese international sports public opinion, it is to make Chinese sports stories become the focus of international public opinion through specific agenda settings and story narratives. In order to meet the challenges faced by China's international sport communication, it is necessary to build a team of theoretical talents to adapt to the new era of international sport communication.

Key words: international sports communication abilities, international sports communication influence, sports cultural appeal, affinity of sports image, persuasiveness of sports discourse, leadership of international sports public opinion

CLC Number:

G80-056

WEI Wei. Paths to Promote the "Five Abilities" of China's International Sport Communication[J]. Journal of Chengdu Sport University, 2022, 48(1): 21-25.

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Paths to Promote the "Five Abilities" of China's International Sport Communication

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