Abstract: Using the methods of literature review, logical analysis, this paper studies and interprets the logical starting point, basic pursuit and advancement path of constructing the sports all-media communication pattern in the new era. On the basis of clarifying the historical logic, realistic logic and theoretical logic of sports communication in the new era, the task pursuit, principle pursuit of constructing the sports all-media communication pattern in the new era are put forward, and the strategy to implement the construction of sports all-media communication pattern in the new era is explored. The research shows that the construction of sports all-media communication pattern in the new era is a systematic project, which not only coordinates the domestic sports all-media dissemination pattern, but also lays out the international sports all-media dissemination pattern. A domestic and foreign coordinated path for the sports all-media communication pattern in the new era can be established by promoting the sports all-media communication project, establishing a sports all-media communication system and building a sports all-media communication pattern.

Key words: sports communication, sports all media, media integration, communication engineering, communication system, communication pattern