媒介生态学视域下奥运会的社会化传播转向——兼论对北京2022年冬奥会传播的启示

doi:10.15942/j.jcsu.2021.04.021

Abstract

Abstract: As a kind of global public communication field, social media not only impact the mass communication mode of the Olympics, but also construct a new communication ecology for it.In this paper, with the cognitive tool of media ecology theory, we review the communication process and practices of Olympics by means of literature and comparative research.Then we reach the conclusion that the new social communication turn of the Olympics and the media convergence, the driving effect of demand and the communication empowerment are the internal logic of this turn.Finally, we put forward some strategic suggestions for the improvement in communication effects of Beijing 2022 Winter Olympic Games in terms of integrating media transformation, intellectual media exploration, discourse innovation and compliance.

Key words: media ecology, media ecosystem, social communication, Beijing 2022 Olympic Winter Games

CLC Number:

G80-056

LI Jingya, XIE Qunxi, WANG Runbin. Social Communication Turn of the Olympics Based on Media Ecology:Also on the Enlightenment to Communication of Beijing 2022 Olympic Winter Games[J]. Journal of Chengdu Sport University, 2021, 47(4): 129-135.

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Social Communication Turn of the Olympics Based on Media Ecology:Also on the Enlightenment to Communication of Beijing 2022 Olympic Winter Games

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