Abstract: With the rapid development and in-depth layout of e-commerce industry, e-commerce industry alliance has become a platform and carrier for cooperation among various enterprises and organizations participating in e-commerce industry, playing an important role in promoting knowledge innovation and development of e-commerce industry. In this paper, two large domestic e-sports industry alliances, China E-sports Association Alliance (CEA) and China Mobile E-sports League (CMEL), are taken as examples of case analysis to find out the factors influencing the governance of e-sports industry alliance. Research findings: Firstly, types of knowledge innovation, characteristics of alliance members, member relations and government support are the influencing factors of the governance of e-sports industry alliance. Secondly, the characteristics of core members are the most important factor affecting the governance of e-sports industry alliance, which has an impact on the types of E-sports knowledge innovation, E-sports membership and government support. Thirdly, the cooperation between the government, especially the local government and the e-sports industry alliance, is also affected by the established strategy of local government. In order to improve the level of performance, this paper suggests that in the process of construction and governance of e-sports industry alliance, more attention should be paid to the choice of core members of the alliance; in organizational form, the single center leading mode should be adopted; in choice of innovation direction, liquidity and financial performance of the alliance should be expanded by means of business innovation, while the innovation of technology and content should not be abandoned. Meanwhile, e-sports industry alliance should seek government support as much as possible.

Key words: E-sports Competition Industry Alliance Achievements, performance, influencing factors, CEA, CMEL