北京2022年冬奥会志愿者招募研究

doi:10.15942/j.jcsu.2021.03.006

Abstract

Abstract: Volunteers are an important support for the success of the Beijing 2022 Winter Olympics. Rational use of volunteer resources can effectively reduce the operation cost and improve the service quality of the Winter Olympics. SEM structural equation model was used to measure the relationship among the participation motivation, organizational identity and motivation, psychological connectedness, volunteer service intention and volunteer service performance of Beijing 2022 Winter Olympics volunteers. The findings show that: (1) Volunteers' motivation of participating in the Winter Olympics is diversified; (2) Psychological connection is an important positive mediator among participation motivation, organizational identity, motivation and volunteer service intention in Winter Olympics volunteers; (3) Lack of incentive stratification might be the key factor leading to the failure of economic and management performance incentives for volunteer service. The effective ways to ensure that the Beijing 2022 Winter Olympic Games Organizing Committee recruit qualified volunteers, improve the service level of volunteers and reduce the operational cost include: adhering to the original mission, cultivating rational and strong motivation of volunteer participation; stressing external incentive and incentive levels, and reconstructing the incentive mechanism of Winter Olympic volunteer service; and promoting the humanistic spirit and building the volunteer service culture of the Beijing 2022 Winter Olympics.

Key words: Beijing Winter Olympics, volunteers, service intentions, service performance

CLC Number:

G811.212

WANG Xiangyu, GAO Yang. Research on Volunteer Recruitment for Beijing 2022 Winter Olympics[J]. Journal of Chengdu Sport University, 2021, 47(3): 36-43.

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Research on Volunteer Recruitment for Beijing 2022 Winter Olympics

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