Abstract:

Objective: To make a comprehensive review of the 4th International Conference on Sport Communication 2017. Methods: Document research. Results: (1) The transition towards communication ecology has brought about sports communication new media cultural landscapes such as digital media, social media and mobile media; (2)The Olympic communication, which has been globalized over the past 100 years, is faced with various crises; (3) Traditional issues are approached from different perspectives by researchers from China and other countries, and new cross-frontier issues are emerging. Conclusion: This international conference is of great significance in the development of sports communication studies.

Key words: sports communication, Olympic communication, communication ecology, change, breakthrough, Lnternational Conference on Sports Communication