中国冬季奥运会话语权面临的挑战与应对策略

doi:10.15942/j.jcsu.2021.02.004

Abstract

Abstract: This paper defines the connotation and composition of the discourse right of the Winter Olympic Games by using the method of literature review, the discourse right of the Winter Olympic Games mainly includes the right to hold the Games, the right to organize the games, the right to make and interpret the rules, the right to spread the culture, the right to expose the false events, and the right to claim the legitimate rights and interests. An analysis of China's sports discourse right shows that although China's sports discourse ability grows fast, but there are still some problems, such as lack of discourse experience, unstable discourse foundation, lack of distinctive discourse characteristics, and challenges of discourse expression opportunity. it is necessary to use the discourse platform of winter Olympic games to continuously strive for and continuously improve sports discourse rights that match China's international status by maintaining the international sports development order, digging sports discourse content with Chinese characteristics, innovating the expression mechanism and communication mode of sports discourse.

Key words: discourse right, sports discourse, Winter Olympics, winter sports

CLC Number:

G811.212

LI Xia, LIANG Liqi, DENG Xinghua. Challenges and Countermeasures of Chinese Sports Discourse Right in Winter Olympic Games[J]. Journal of Chengdu Sport University, 2021, 47(2): 22-27.

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Challenges and Countermeasures of Chinese Sports Discourse Right in Winter Olympic Games

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