Abstract: After entering the new normal economy, China has entered a new stage of innovation-driven development period, so scientific and technological innovation has become the key driving force to foster new economic growth point. Development of sports industry must resort to scientific and technological strength and the integration of science and technology in the sports industry can not do without the support of the government fiscal policy. This paper firstly clarifies the connotation of integration of sports industry and technology. Then it analyzes the necessity and mechanism of the fiscal policy to promote the integration of sports industry and technology. Based on the status quo, it deeply analyzes the problems about management system, market players, financial security, policy environment and personnel support, etc. Finally, it points out the orientation of fiscal policy and the recent policy exertion.

Key words: sports industry, technology integration, the new economic normality, fiscal policy