中国体育产业结构的现实审视、内在诉求与供给侧优化

doi:10.15942/j.jcsu.2021.02.018

Abstract

Abstract: With the deepening of supply-side reform of sports industry, it is particularly important to optimize the sports industry structure. On the basis of examining the gap between sports industry structure and cultural industry structure, tourism industry structure, this paper applies the theories of industrial economics and new supply economics to analyze the internal demands of sports industry structure, and puts forward the supply-side optimization path of sports industry structure.The research shows that: (1) compared with the cultural industry structure and tourism industry structure, the output value structure, employment structure, supply structure, demand structure of China's sports industry are unreasonable; (2) the optimization of sports industrial structure should take meeting the needs of mass sports as its goal, promoting the coordinated development of sports service industry and sports manufacturing industry as its requirement, achieving the rational and advanced development of sports industry as its orientation, and giving play to the economic and social benefits of sports industry as its focus.(3) The goal of supply side optimization of sports industry structure is to break its structural contradiction and meet the needs of mass sports; the requirement is to strengthen policy guidance and promote the coordinated development of sports service industry and sports manufacturing industry; the direction is to establish the leading industry in sports and promote the rational and advanced development of sports industry structure; the focus is to enhance the diffusion effect of the sports industry and bring into play the economic and social benefits of the sports industry.

Key words: supply-side reform, industrial structure, sports industry, sports industry structure

CLC Number:

G80-052

REN Bo, HUANG Haiyan. Realistic Survey, Internal Demand and Supply Side Optimization of Sports Industrial Structure in China[J]. Journal of Chengdu Sport University, 2021, 47(2): 109-115.

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Realistic Survey, Internal Demand and Supply Side Optimization of Sports Industrial Structure in China

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