主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

Journal of Chengdu Sport University ›› 2021, Vol. 47 ›› Issue (4): 93-99.doi: 10.15942/j.jcsu.2021.04.015

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Research on the Development Path of Sports Industry in Sichuan under the Background of "the Belt and Road Initiative"

FU Dong1, LI Min2   

  1. 1. Chengdu Sport University, Chengdu Shicuan 610041;
    2. Nanchang University, Nanchang Jiangxi 330031
  • Received:2020-10-20 Revised:2021-03-07 Online:2021-07-15 Published:2021-07-26

Abstract: Based on the investigation and analysis of the status quo and existing problems of sports industry in Sichuan Province, this paper discusses the development path and strategies of sports industry in Sichuan Province under the background of "the Belt and Road Initiative". Currently, the overall scale of sports industry in Sichuan is gradually expanding, but its contribution rate to national economic development is not high;sports industry has complete categories, while sports service industry has not yet played a leading role;cities and states in the province are developing the sports industry, while the regional development is not balanced;the Business entities of sports industry present diversification, while the degree of marketization is still low; and the number of employees in sport industry is growing, while there is a shortage of compound management talents. Under the background of "the Belt and Road", Sichuan province should further strengthen exchanges and cooperation at home and abroad to improve the development level of its sports industry, adjust the industrial structure to optimize and upgrade the industry,strengthen regional planning and guidance to improve its spatial distribution, expand financing channels to promote the its market-oriented development, and attach importance to the cultivation of compound management talents to improve its management level.

Key words: The Belt and Road Initiative, Sichuan Province, sports industry, development path

CLC Number: