Fussy Comprehensive Evaluation on Cognition Niche of Sports Product Brand
WANG Qiwan1, LI Siqing2, ZHU Hong3
1. Institute of Sports and Leisure Industry, Changzhou University, Changzhou, Jiangsu 213164; 2. School of Business, Changzhou University, Changzhou, Jiangsu 213164; 3. School of Business, Nanjing University, Nanjing, Jiangsu 210093
WANG Qiwan, LI Siqing, ZHU Hong. Fussy Comprehensive Evaluation on Cognition Niche of Sports Product Brand[J]. Journal of Chengdu Sport University, 2018, 44(4): 42-47.