Abstract: In recent years, China's financial investment in public sports has achieved initial success, but there are still many problems which are caused by the twisted sports performance evaluation, continuous decentralization of powers of public sports services, failure of government financial transfers and payment, lack of a policy designed to encourage diversified investment, extensive financial investment in public sports service management. For public sports service, we should pay full attention to the correct division of powers, equalization of fiscal transfer and payment system. Besides, we should also establish investment criteria, improve fiscal and tax policies to broaden the financial investment, strengthen financial management and so on.

Key words: public sports services, financial investment, equalization, investment criteria