主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

Journal of Chengdu Sport University ›› 2022, Vol. 48 ›› Issue (1): 79-84.doi: 10.15942/j.jcsu.2022.01.013

• SPECIAL TOPICS OF SPORTS INDUSTRY • Previous Articles     Next Articles

Research on the Improvement of Rural Public Sports Service Effectiveness under the Strategy of Rural Revitalization

ZHOU Mingyang1, XIE Zhengyang2, ZHANG Ying2, MIAO Lv3   

  1. 1. School of Physical Education, Shandong University, Jinan Shandong 250061;
    2. Nanjing Institute of Physical Education, Nanjing Jiangsu 210046;
    3. Department of Physical Education, Shanghai Jiao Tong University, Shanghai 200240
  • Received:2021-02-10 Revised:2021-11-20 Online:2022-01-15 Published:2022-01-30

Abstract: By means of literature and logical analysis, this present paper studies the problem of improving the rural public sports services efficiency under the background of rural revitalization strategy. The study reveals that: rural public sports services in China present three major trends: from single-dimensional development to multi-dimensional integration, from marginal aphasia to focusing on the center, and from function basis to the pursuit of health. However, the services face such obstacles as significant gap across different regions, poor identification of needs, insufficient integration of resources, low utilization of resources, and insufficient combination of management elements. On this basis, this paper proposes the paths to improve the efficiency of rural public sports services, which mainly include: promoting inter-regional balanced development, enhancing self-hematopoietic ability, taking farmers as the center, strengthening demand traction, enhancing the ability to integrate resources, and giving full play to government regulation and the market mechanism, accelerating the rational allocation of resources, increasing the utilization rate of tangible and intangible resources, removing the obstacles of institutional mechanism, and realizing the organic integration of management elements.

Key words: rural revitalization, rural sports, public sports services, efficiency improvement

CLC Number: