治理能力现代化背景下美国体育推广人的制度治理及启示

doi:10.15942/j.jcsu.2023.06.015

Abstract

Abstract: Using the methods of literature and logical analysis, this paper explores the multiple values and governance experience of American sports promoters, in order to provide enlightenment for China to promote the modernization of sports intermediary industry governance. The study found that the multiple values of American sports promoters are reflected in integrating multiple resources, pursuing multi-win-win results, and enhancing the influence of sports events while saving government investment. By constructing the coordinated governance structure of "federal government lead + state government assistance + state sports management boards implementation", developing the joint mechanism of external regulation and internal implementation, and the decentralized governance mechanism within the state sports management boards, the U.S. has established a relatively complete governance system for sports promoters, which uses standardized and quantified figures to regulate the deduction behavior of sports promoters, contract management as a mandatory means to protect the interests of participants, and qualification examination as a mandatory requirement to provide legal guarantee for the promotion of events. Drawing on the U. S. experience, this paper puts forward the following strategies to innovate the governance of sports brokers in China: strengthening the leadership of the party to improve the governance structure of sports brokers with multi-sector participation; improving the socialized governance mechanism of horizontal coordination to realize the optimal 1`allocation of regulatory resources; strengthening the prior control to improve the pertinence of sports broker management system; broadening the business scope of sports brokers to improve supporting regulatory policies.

Key words: institutional governance, sports events, sports promoters, sports brokers, USA

CLC Number:

G80-053

WANG Haifeng, WU Xiaoyuan, MA Wenbo, YUE Jianjun, ZHAO Tianyi. Institutional Governance of American Sports Promoters in the Context of Modernization of Governance Capacity and Its Implications[J]. Journal of Chengdu Sport University, 2023, 49(6): 116-121.

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Institutional Governance of American Sports Promoters in the Context of Modernization of Governance Capacity and Its Implications

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