主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

Journal of Chengdu Sport University ›› 2023, Vol. 49 ›› Issue (4): 25-32.doi: 10.15942/j.jcsu.2023.04.004

• HUMANITIES AND SOCIAL SCIENCES OF SPORTS • Previous Articles     Next Articles

GlobalNarration of Chinese Sports Ethics: Problems, Pressure and Challenges

He Pingxiang1, Gong Zhengwei2   

  1. 1. School of Journalism and Communication, Shanghai University of Sport, Shanghai 200438;
    2. E-Institute of Sports and Health Ethics, Shanghai University of Sport, Shanghai 200438
  • Received:2023-01-13 Revised:2023-04-20 Online:2023-07-15 Published:2023-08-09

Abstract: In order to explore the global narrative effect of Chinese sports ethics, through the framework of three-dimensional discourse analysis and the use of corpus assisted discourse analysis, this paper builds a corpus of Chinese and foreign mainstream media sports reports, and analyzes the effects and existing problems of the global communication of Chinese sports ethics values. The results show that the number of global narrative of Chinese sports mainstream media is large, but there are still some problems. The narrative subject is lack of value discourse dominance, lack of narrative education, lack of ethical consciousness, lack of narrative cooperation; The sports narrative value is deeply impacted by the western liberalism and pluralism, which brings the dissemination pressure to the core values of socialism with Chinese characteristics and sports values. The strong discourse of western sports, the international pattern of ideological disputes, the assimilation combination of western sports narrative media and the irregularity of Chinese sports ethics narrative discourse have brought challenges to the effective global narrative of Chinese sports ethics.

Key words: sports ethics, sports ethics, global narrative

CLC Number: