Abstract: The value pursuit of sports is a meta-attribute of sports ethics, and it aims to pursue “the best” of sports. “The best” of sports is to achieve the free state of the body and freedom is the highest value of sports. The pursuit for the free state of the body in sports can be achieved through aesthetic and educational activities. Therefore, the content of the basic value pursuit of sports includes its highest value pursuit-freedom, and two basic value pursuits-aesthetics and education. Clarifying the three fundamental values of sports can form the three attribute standards of sports ethics: “body”, “freedom”, and “free aesthetic education”. It can also distinguish sports from other social activities.

Key words: sports ethics, sports value, pursuit of sports value