基于集成DEMATEL-ISM的体育赛事新媒体版权开发影响因素研究

doi:10.15942/j.jcsu.2022.02.021

Abstract

Abstract: In recent years, China's sports industry has been issued favorable policies, which has promoted the prosperity and development of the new media copyright market of sports events. It is of great significance to identify and determine the key influencing factors and the complex relationship between the factors. Based on stakeholder theory, using literature research method and Delphi method, this paper extracts 12 influencing factors of new media copyright development of sports events, calculates the influence degree, affected degree, centrality degree and reason degree of each influencing factor through integrated decision experimental analysis method (DEMATEL), and constructs multi-level hierarchical influencing factors of sports event new media copyright development by interpretative structural model (ISM) so as to realize the comprehensive grasp of the importance degree, causal nature, logical relationship and hierarchical structure of factors in the influencing factor system. The results show that: marketing strategy and means, platform operating funds, user brand loyalty and enterprise development strategy and positioning are the core influencing factors of sports new media copyright development; there are 4 cause indicators and 8 result indicators in 12 influencing factors; ISM model divides the influencing factors into four levels, including user brand loyalty and the number of sports event copyright and quality are the direct influencing factors, while the formulation and implementation of relevant supporting policies and the development strategy and positioning of enterprises are the fundamental influencing factors.

Key words: sports events, new media copyright development, decision making and trial evaluation laboratory, interpretative structure model

CLC Number:

G80-056

WANG Wenlong, CUI Jiaqi, MI Jing, XING Jinming. Research on the Factors Influencing the Development of Sports New Media Copyright Based on Integrated DEMATEL-ISM[J]. Journal of Chengdu Sport University, 2022, 48(2): 131-137.

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Research on the Factors Influencing the Development of Sports New Media Copyright Based on Integrated DEMATEL-ISM

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