夜间体育消费助推夜间经济发展的思考

doi:10.15942/j.jcsu.2021.06.017

Abstract

Abstract: The development of night sports consumption can not only release the night economic dividend, but also promote high-quality economic development and meet people's needs for a better life. Using the methods of literature and logical deduction, this paper found that the current situation of night sports consumption is that night sports consumption has become a new fashion, night sports venues and facilities are favored by consumers, and night sports events are recognized by fans; the dilemma of night sports consumption lie in the lack of right conception of night sports, abundant supply of night sports products/services, and specific policies encouraging night sports consumption. To promote night sports consumption, measures to be taken include: enhance the publicity of nights sports to guide the right conception of night sports activities, expand the night consumption forms to increase the supply of night sports consumption elements, and strengthen policy supports to promote the development of night sports consumption rapidly.

Key words: night sports consumption, night economy, sports economy, sports industry

CLC Number:

G80-052

LI Qinyu, CHENG Linlin. Thoughts on the Consumption of Night Sports Boosting the Development of Night Economy[J]. Journal of Chengdu Sport University, 2021, 47(6): 103-107.

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