Abstract: Contest performance is an important engine to build a healthy China and promote the in-depth development of sports industry. One of the important reasons why the scale of China's contest performance industry is difficult to expand is that contest performance and sports media have not yet formed a good mutual benefit and win-win situation. Based on the theory of industrial symbiosis, this paper tried to study the symbiosis between China's contest performance and sports media. The research pointed out that although there is a symbiotic relationship between contest performance and sports media, it presents a real state of low degree of symbiosis, asymmetrical symbiosis and mutual benefit, and poor communication of symbiotic energy. In order to promote the future development of symbiosis between the two industries, we put forward some concrete suggestions on improving the mechanism of symbiosis, promoting the association of symbiosis, unblocking the interface of symbiosis, and developing the model of symbiosis, so as to achieve the symbiotic state of symmetry and mutual benefit which can satisfy the demands of symbiosis unit.

Key words: sports industry, contest performance, sports media, industrial symbiosis