Abstract: The development of professional sports events is an important part of the construction of a leading sports nation. In the digital era, artificial intelligence has a breakthrough value for the innovative development of professional sports events. Through the methods of literature method and logical analysis, this paper analyzes, from the perspective of operation principle, application value, and landing practice of AI technology, the mechanism, value, and path of AI promoting the development of professional sports events. The breakthrough mechanism lies in: first, building the underlying logic of tournament intelligence by releasing the value of data elements; second, promoting the asset accumulation of tournament data by enhancing the data collection ability; third, decoding the decision-making role of tournament data by deepening the mining of data information; and fourth, enhancing the application effect of tournament data by presenting the results of intuitive analysis. The practical value includes: penetrating the competition and training links to enhance the competitive level of the event; optimizing the competition products to develop the commercial value of the event; standardizing the regulatory process to improve the organization and management of the event; and exerting the spillover effect to release the multiple functions of the event. The innovation path should be carried out in the following aspects: first, focusing on the accumulation of data to consolidate the foundation towards intelligence; second, building a complete technology stack to support the efficient operation of intelligent applications; and finally, improving the literacy of the whole role to ensure the effectiveness of intelligent applications.

Key words: professional sports events, artificial intelligence, data elements, value release, intelligent transformation