The Influencing Factors of Sponsorship Income of Professional Tennis Events in China ——Taking China Open as an Example
LIU Fangzhi1, CHEN Linxiang2
1.Postgraduate School of Wuhan Sports University, Wuhan Hubei 430079; 2.College of Economics &Management of Wuhan Sports University, Wuhan Hubei 430079
LIU Fangzhi, CHEN Linxiang. The Influencing Factors of Sponsorship Income of Professional Tennis Events in China ——Taking China Open as an Example[J]. Journal of Chengdu Sport University, 2020, 45(4): 68-73.