Abstract: "Policies and strategies are the lifeline of the Party". Local governments implement national sports industry policies and promote the integrated development of sport and tourism, and their policy-making has a direct influence on industrial development. By means of content analysis and with reference to the framework for policy instruments, this paper analyzes the 96 policies on sports industry issued by 8 provincial (municipal) governments in the Beijing-Tianjin-Hebei Region, the Yangtze River Delta and the Pearl River Delta from 2014 to 2019. Results show that structural imbalance of policy instruments influences the effect of local sport industry policies on promoting the integrated development of sport and tourism, which includes that the combined use of policies emphasizes government adjustment and neglects market guidance, the administrative adjustment attaches importance to input of resources and neglects statistics of information, and the policy content is low in matching level and has obvious homogeneity. Therefore, local governments are advised to make efforts in the aspects of motivating market players, cultivating professional social organizations, implementing supporting policies, deepening the reform of streamlining administration, delegating more powers to lower-level governments and society, improving regulation and optimizing services, establishing a regional collaborative policy-making mechanism, building an inter-ministerial joint meeting system, utilizing dividends of the Internet Plus, improving statistical standards, and regulating the market so as to precisely implement policies according to local conditions.

Key words: sport industry policy, policy instruments, industry integration, precisely implement policies, sports tourism