Abstract: Based on the theories of sports globalization, media sports, and long tail economy, Literature was reviewed, with depth interview, the professional tennis player development system model is proposed; combining the situation of professional tennis players at home and abroad, the professional tennis in China is analyzed. Problems existed in the development system of athletes, and rebuilt strategies were proposed for the problems. It is believed that professional tennis players are not only elite athletes in the professional tennis arena, but also the most special cultural products in the composite industry of professional tennis. The development of professional tennis players is appearance and practice. The nature and rules behind them are the core elements of tennis development under the background of sports globalization-cultural capital, media sports, and sports sponsorship. The research puts forward the strategy of developing system from the four aspects of ideals, system, mechanism and path, which has practical guiding significance for the development of professional tennis in China.

Key words: tennis, professional tennis, professional tennis players, tennis development system, professional tennis development strategy