Abstract: Using the methods of literature review, field investigation and expert interview, this present paper explores the mechanism and countermeasures for auto sports recreational vehicle campsite construction in China under the embeddedness theory. The research shows that the dominant elements of construction under the embeddedness theory include geographic embeddedness, industry embeddedness and knowledge embeddedness, and they promote the formation of geographic environment, cluster effect and innovation effect correspondingly. The authors further point out that the construction mechanism refers to the interconnection and interaction between the camp construction and the key embedded factors under certain conditions. Based on the mechanism, the authors propose that the countermeasures to take include: making full use of regional cultural and geographical contents, building fitness and leisure industry clusters, creating an integrated model for sports industry development and establishing a collaborative innovation platform for the alliance.

Key words: auto sports recreational vehicle campsite, embeddedness, construction mechanism