Abstract: Based on a differentiation of the "real" and "natural" concept, this present paper discusses the "logical rift" in sports sociological studies. By means of literature review and logical analysis, the paper first illustrates the logical rift in sports sociological studies, i.e. the "real" situation, which include false prosperity, academic camouflage, academic dogmatization, weak construction, inadequacy of theories and theory's disconnection with practice, and further explores the reasons behind all these problems; Then the paper points out the few areas of concern, i.e. the "natural" tendency, which include scientific attitude, accumulation of thoughts, solid foundation, ethic self-discipline, broad horizon, putting theory into practice, appropriate use of numbers and methods. The paper concludes with a brief summary of the research findings.

Key words: sports sociological studies, research, real and natural, logical rift