Abstract: The paper, depending on the methods of literature, mathematical statistics and so on, analyzes the transfer and development strategy orientation of international sports manufacturing industry, believing that the undertaking places are characterized by their flexible approval policies, efforts of supporting market competition, absorption of foreign technologies, creating self-owned brands, emphasis on the introduction of national sports, development of new sports markets, attention to user experience and devotion to research and innovation. These orientations provide some references for China’s underdeveloped areas to undertake sports manufacturing industry.

Key words: Sports Industry, International Industrial Undertaking, Industrial Transfer, Sports Industry, Strategy