成都体育学院学报 ›› 2015, Vol. 41 ›› Issue (2): 40-43.doi: 10.15942/j.jcsu.2015.02.007
• GLOBALIZATION AND SPORT CULTURE COMMUNICATION • Previous Articles Next Articles
YUE Yousong1,YANG Zhen2
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Abstract: From the perspective of cultural negotiations, the paper analyzes the history of the Olympic movement since the 20th century, elaborating cultural negotiation mode of the Olympic movement spreading across the globe from three aspects: negotiating landscape, negotiating concept and negotiating path, so as to explore some cultural motives Olympic movement as a cyclical global cultural event.
Key words: Olympic Movement, cultural communication, cultural flows, negotiation, identification
CLC Number:
G80-054
YUE Yousong,YANG Zhen. Flowing, Standing and Identification: On the Cultural Negotiating Paradigm of Olympic Movement in Global Communication[J]. 成都体育学院学报, 2015, 41(2): 40-43.
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URL: http://cdtyxb.cdsu.edu.cn/EN/10.15942/j.jcsu.2015.02.007
http://cdtyxb.cdsu.edu.cn/EN/Y2015/V41/I2/40