主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

成都体育学院学报 ›› 2015, Vol. 41 ›› Issue (2): 44-49.doi: 10.15942/j.jcsu.2015.02.008

• GLOBALIZATION AND SPORT CULTURE COMMUNICATION • Previous Articles     Next Articles

The Professional Quality Evaluation Index Research of All Media Sports Journalism Talents

LI Ding, XIAO Huanyu   

  1. Shanghai University of Sport, Shanghai 200438
  • Received:2014-10-21 Online:2015-02-28 Published:2015-03-24

Abstract: Based on the competency theory, Bloom's Taxonomy of Educational Objectives the theory of liberal education, the paper, depending on literature, the Delphi method, etc, conducts a thorough analysis on the connotation and structure of the quality of omnimedia sports journalists. Based on the feasibility and the appropriateness of the evaluation indexes, the paper combines measurability, characteristic, advancedness with foundation and improvement to construct the evaluation index system of the all media sports journalism professional quality with the primary index of the professional knowledge, professional technology, professional ability and professional attitude. It also further interprets the connotation of the relevant indicators.

Key words: the all media sports journalism talents, professional quality, evaluation index

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