Abstract: Pierre Bourdieu’s discussions on television sports are the core part of his sports views. He forms his own unique understanding about Olympic television broadcasting as a sign, believing that there are some differences between the processed texts and the authentic Olympiad. Some scholars describe the combination of television and sports as a heaven-made one, the mythic relationship between which has led to the televised survival of sports and vice versa. Under circumstances of globalization, televised sports is more and more characterized by cross cultural communication and ideological exportation. Faced with new media’s challenge, telesport maintains its ability of self-healing and self-renewability. Therefore it is still considered as the classical medium between multimedia and cross-media texts.

Key words: telesport, Pierre Bourdieu, mythological relationship, cross cultural communication