Abstract: In order to promote the reform and brand construction of the CBA league, this present paper, by means of literature, video observation, and expert interview, studies the main highlights and problems of the league at the present stage, The results show that the main highlights of the CBA league is that Sichuan and Xinjiang have become the fifth and sixth champions in CBA history, showing the new competition pattern of multipolar confrontation among Guangdong, Xinjiang, Liaoning, and Shanghai. Some domestic players have outstanding performance and super foreign aids make people's focus on the League continue to rise. Some matches have become brand competitions, and the competition rules continue to be optimized. The main problems include violence in the field, referee misjudgment, foreign aids play a leading role in competition, imbalance of teams competitive strengths, irrational competition schedule, and uncivilized spectators. Suggestions: combing prevention and control to prevent violence, integrating various forces to reduce disputes over referees' penalties, optimizing the rules to promote the coordinated development of domestic players and foreign aids, working out the top design to maintain the balance of team competition, optimizing the competition schedule with the times, and taking comprehensive measures to improve fans' culture .

Key words: CBA league, CBA foreign aids, violence in the court, League referee, competition schedule, rules of competition