Abstract: Depending on the methods of literature review, mathematical statistics and logical analysis, the paper, based on the present situation of the layout and unitization of rural public sports venues, comes up with the theoretical definitions of such concepts as "supply exceeding demand and demand exceeding supply", "absolute venue areas and relative venue areas" and "the valid and invalid occupancy of venues". On this basis, the paper selects 12 villages in Jinzhou of Dalian City as the research object to find out the main problems existing in the process of supply and demand. It further analyzes them from the aspects of the product attribute of rural public sports venues, rural sports culture and the farmers' incomes.

Key words: sports venues, rural sports, contradiction between supply and demand, utilization efficiency