体育国际传播的“新世界主义”路径

doi:10.15942/j.jcsu.2021.06.003

Abstract

Abstract: Strengthening the capacity of international sports communication is central to the formation of an international status of sports that is corresponding to the comprehensive national strength of China. Currently, China's international sports communication faces a few challenges. The principle of international sports communication has too much emphasis on universal sports spirit, the Chinese sports spirit has not received enough attention. The content is too much dependent on large-scale international events, while daily sports activities are mainly ignored. The target is overly focused on powerful sports countries with developing nations remain marginal. New cosmopolitanism perspective provides a feasible path for China to solve the dilemma. First, China needs to promote sports culture with Chinese characteristics to break the Western-centric international sports discourse system. Second, the country should tell more stories about ordinary people's daily sports activities, to demonstrate the superiority of China's sports system. Third, it is important for China to unite the developing countries along the “Belt and Road Initiative” to build a new cosmopolitanism sports community.

Key words: New cosmopolitanism, international sports communication, The Belt and Road Initiative, international sport discourse system

CLC Number:

G80-056

WEI Lu, HE Mingmin. New Cosmopolitanism Path of International Sports Communication[J]. Journal of Chengdu Sport University, 2021, 47(6): 9-13.

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New Cosmopolitanism Path of International Sports Communication

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