Abstract: Quality evaluation is not only an important means to continuously improve public sports service quality, but also a challenge for all kinds of national fitness centers at all levels under the new situation. By means of mathematical statistics and logical analysis, this article applies the IPA analysis, which is widely used in the service field, to the empirical study of Jinan National Fitness Center to explore the the path to improve the public sports service quality evaluation in China. The public sports service quality evaluation scale covers the five dimensions of accessibility, quality of facilities, cleanliness, staff, value for money with a total of 30 evaluation indicators. A total of 343 valid questionnaires were collected in the empirical study. The reliability and validity were reasonable for quality evaluation. Improvement strategies were put forward for the data results of different coordinate areas. Conclusions: IPA analysis is suitable for the practical needs of public sports service quality evaluation, and can be popularized in a larger scale, while it still needs to be improved. Besides, it is necessary to further promote its integration with other quality management tools.

Key words: public sports service, service quality evaluation, IPA analysis, national fitness center, empirical study